As the world enjoys and watches London 2012 a lot of press attention has been scrutinizing the global brands and key sponsors that make the Olympics the worldwide spectacle that it is today.
As advertising and brand awareness adopts the five rings, customers are looking behind the gloss and reflecting upon how brands relate to them as an individual. Amidst all of the glitz and glamour of the Olympic family it is a period where brands of all shapes and sizes are taking the initiative and filling the void where customers are wanting to feel unique and looking to be engaged.
I was inspired to write this blog off the back of a recent experience, where heeding the warning of the London Mayor to avoid travel in London, I ventured online to get my retail fix. Not only did I receive my purchase in a timely manner but accompanying my gift wrapped box was a hand written thank you note and discount voucher. No Olympic rings in sight but a personal touch that made me feel loyal to what was essentially a premium reseller.
This got me thinking about my daily objectives and how one of the most important things we offer is to help our clients understand what makes their customers happy, ideally before even their customers know the answer. For larger organizations it is often as simple as finding tangible ways to scale personal touches that help make SMBs so successful.
NICE’s suite of CEM solutions is able to offer large organizations the ability to provide that personal touch, enhance a strong brand identity, and increase customer loyalty, which is the holy grail (or should that be the gold medal) for any business. So regardless of whether you are an Olympic brand or not, the key focus is that by better understanding your customers mind-set and behaviours you will be much better positioned to initiate a successful loyalty strategy.
For more info on NICE Fizzback please visit www.nice.com