Less is more!

Coming from Latin America, being succinct is by no means something that comes naturally - we are really long winded. During my first job, I remember being asked to try to write an email in one sentence; condensing what I thought was at least a page of information into one tiny sentence was a real challenge. Yet now after living in the US and Britain for over 9 years, I have come to appreciate the power of less.

Never does this notion of ‘the power of less’ hold truer than when used for ranking scales in survey design. The power of less, in this case, means higher response rates and more accurate results.